I just saw a display for "boxed water" at the store.
My initial thought was "that is ridiculous" but when I really thought about it, it is probably better for the environment, using less petroleum and actually being bio-degradable as opposed to plastic bottles.
Then it got me thinking, what if there were a way to skip the packaging and distribution of water all together? I don't buy packaged movies anymore, I just stream them into my house with Netflix, what if there was a service to "stream" water?
But really, that is probably just a pipe dream.